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Capturing
Market Share Amid a Shifting Environment:
Evidence-Driven
Portfolio Optimization Strategies
An audioconference with Kismet Toksu, Senior Consultant, Reden & Anders
Thursday, May 24th, 2007
1:00 p.m. to 2:00 p.m. Eastern (10:00
- 11:00 a.m. Pacific)
Transformation of healthcare insurance and delivery opens huge opportunities to gain (and lose) market share and positioning. This Audio conference will help participants understand major market changes and how these changes impact all product offerings, including significant discussion of consumer driven health plans. Kismet Toksu will present ideas on how you can align your company's product portfolio with a "right product for right market" approach and share an evidence-driven approach to optimizing your plan's entire product portfolio.
Individual
Registration Fee: $195: Web Summit
CD-ROM: $40 for attendees; $255 for non-attendees after the event.
Corporate Site licensing also available. Click
here to register or call 209.577.4888
Health plans have been developing a variety of new products without an overall
portfolio strategy that (1) maximizes market trends, (2) drives toward a strategic
vision and (3) positions the “Right Products for the Right Markets.”
Trends that health plans face in this environment include:
The non-group product market is increasing
The number of products being sold is increasing
Competition is increasing and opportunities for differentiation decreasing
Effective Product Portfolio Management and Strategy is becoming a key management issue
The portfolio of products and
their delivery to the marketplace impacts the entire operation of a health plan.
If the products are disorganized, they will have a
negative impact on the future market positioning, operations, enrollment and financial
standing of the health plan.
The Big “Ah-Ha’s” - discussion and validation of five underlying premises
Key Factors Impacting the Market - examination of seven key market factors, along with specific constraints tied to market realities
Where the US Healthcare System is Heading - commentary on the impact of five significant points, including consumerism
Aligning Your Product Portfolio with the Changing Environment - understanding the importance of a portfolio strategy
Product Portfolio Optimization Process and Solution Approach - discussion of the specific steps involved in deriving evidence-based portfolio optimization strategies
Potential Next Steps - review of six product portfolio solution steps and eight key points in for taking action in a changing environment
In this presentation, you will learn:
The five underlying premises that frame the discussion of the need for a product portfolio optimization process and strategies
The seven key factors that impact the marketplace in which health plan products are developed and sold
Five significant points relating to product development, regarding where the US Healthcare System is heading
Why a product portfolio strategy is of critical importance to health plan operations
The details involved with a Product Portfolio Optimization Process and Solution Approach
What is meant by evidence-based portfolio optimization strategies, and how to develop them
The next steps for an organization to take towards their product portfolio solutions, including six product portfolio solution steps and eight key points in for taking action in a changing environment
Health Plan CEOs, COOs, CMOs, CFOs, and Chief Strategy Officers
Health Plan VPs and Directors of Marketing, Product Development, Sales and Business Development
Health Plan VPs and Directors of Finance, Operations and Product Management
Insurance Brokers and Agents
Benefit Consultants
Industry Analysts
Industry Media Representatives
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Kismet Toksu joined Reden & Anders as Sr. Consultant and CDHP strategy lead in July 2004. Since the introduction of consumer directed health care in 2000, Kismet has been a pioneer in successfully creating, implementing, selling and communicating consumer choice products and programs with carriers, health plans, employers, TPAs, PBMs, financial institutions and technology companies to support effective and appropriate healthcare consumerism. Kismet is considered a CDHP, consumerism and HSA subject matter expert with experience across all market segments. Prior to joining R&A, Kismet was President of Candor Consulting, Inc., a successful CDHP practice serving payers and emerging consumer healthcare-focused vendors and served as Vice President for Lumenos, a first mover in consumer directed health care. While at Lumenos, Kismet led the company’s business development and strategic alliance activities, directly tested consumer choice products with mid-market employers, communicated with and engaged employees and drove the launch of the private-label product. She was an active member of the management team credited with developing and launching the Lumenos plan. From 1988-2000, Kismet Toksu was a key business builder at Phillips International where she led the launch of Phillips Health Interactive and its profitable e-business unit as Executive Director, served as Senior Vice President of Strategic Marketing for Phillips Business Information (PBI), led the growth of the Phillips Media Group as Vice President/Group Publisher and served in a variety of marketing, sales and content leadership roles. She participated as an active member of the PBI Executive Committee and Phillips International Management Team. Kismet
Toksu graduated from University of Texas and is an active participant on
industry boards, as well as, frequent speaker at forums and events. She is
a 2005 winner of the prestigious Dalton Pen Award for marketing
excellence.
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Individual Registration Fee: $195:
Web
Summit CD-ROM: $40 for attendees; $255 for non-attendees after the event.
Corporate Site licensing also available. Click
here to register or call 209.577.4888 We look forward to your
participation in this event!
| Summit Phone | Summit E-Mail | Summit Fax | ||
| 209-577-4888 | pattyj@mcol.com | 209-577-3557 |
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