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The 2012 mHealth Paradox: How stakeholders can overcome market barriers
 
Overview
Widespread adoption of mobile technology in healthcare, or mHealth, is now viewed as inevitable in both developed and emerging markets around the world, but the pace of adoption will likely be led by emerging markets and lag consumer demand, according to new research commissioned by PwC Global Healthcare.

If the promise of mHealth is realized by consumers, the impact on healthcare delivery could be significant and fundamentally alter traditional relationships within the healthcare industry. Across the globe, the use of mHealth and speed of adoption will be determined in each country by stakeholders' response to mHealth as a disruptive innovation to overcome structural impediments and align interests around patients' needs and expectations.

Despite demand and the obvious potential benefits of mHealth, rapid adoption is not occurring in 2012. The main barriers are not the technology but rather systemic to healthcare and inherent resistance to change. Though many people think mobile health will be ancillary or bolted on to the healthcare industry, PwC looks at it differently: mHealth is the future of healthcare, deeply integrated into delivery that will be better, faster, less expensive and far more customer-focused.

Christopher Wasden, EdD, Global Healthcare Innovation Leader, PwC, tells us that "the adoption of mobile health in emerging markets versus developed markets is a paradox. In developed markets, mHealth is perceived as disrupting the status quo, whereas in emerging countries it is seen as creating a new market, full of opportunity and growth potential. In younger, developing economies, healthcare is less constrained by healthcare infrastructure and entrenched interests. Consumers are more likely to use mobile devices and mHealth applications, and more payers are willing to cover the cost of mHealth services."

Please join PwC's Christopher Wasden on Tuesday, September 18th, 2012 as he presents detailed research findings and explores how stakeholders can overcome the barriers slowing widespread adoption of mHealth. In this session he will identify strategic considerations for companies active in the mHealth arena, and will discuss how stakeholders can help to alleviate healthcare's resistance to change by focusing less on the technology and more on effective, customer-focused solutions that add value for health organizations and patient quality of life.
 
Learning Objectives
Participants will be able to:
  1. Examine research findings including a PwC-commissioned study conducted by the Economist Intelligence Unit (EIU): Emerging mHealth: Paths for growth
  2. Consider PwC insights on the evolving mHealth landscape with perspective on what it means for stakeholders
  3. Explore how stakeholders can overcome the barriers slowing widespread adoption of mHealth
  4. Identify key strategic considerations for companies active in the mHealth arena
  5. Ascertain how stakeholders can help to alleviate healthcare's resistance to change by focusing less on the technology and more on effective, customer-focused solutions
  6. Engage in interactive learning through online question submission, attendee feedback and opportunity for follow-up questions, and networking with attendees, faculty and other professionals through dedicated LinkedIn group
 
Who Should Attend

Interested attendees would include:

  • C-Suite Executives
  • mHealth Executives and Staff
  • Health Information Technology Executives and Staff
  • Innovation Executives and Staff
  • Medical Directors
  • Strategy and Planning Executives and Staff
  • Business Intelligence Staff
  • Provider Relations Executives
  • Business Development Executives and Staff
  • Consumer Engagement and Social Media Executives and Staff
  • Industry Analysts
  • Other Interested Parties

Attendees would represent organizations including:

  • Technology Companies
  • Telecommunications Organizations
  • Health Plans 
  • Pharmaceutical Organizations
  • Hospitals and Health Systems
  • Medical Groups
  • Provider Networks
  • Employers
  • Solutions Providers
  • Care Management Organizations 
  • Associations, Institutes and Research Organizations
  • Venture Capital Organizations 
  • Media
  • Other Interested Organizations
 
Registration
The 2012 mHealth Paradox: How stakeholders can overcome market barriers
 
  Individual Registration Fee: $195. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event.  
     
 
Register Now   Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!
 
Past Event CD-Roms 
  
Did you miss a past webinar event? We'll ship the complete audio recording and presentation slides to you on a CD-ROM. Recent titles include:
 
Topic   Event   CD-ROM
         
Readmissions   2012 Readmissions Web Summit
Thursday, August 23rd, 2012
  $355.00
Place Order
         
Social Media   Healthcare Social Media Activity - 2012
Thursday, August 16th, 2012
  $255.00
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Insurance Exchanges   The California Healthcare Exchange: A Progress Report
Wednesday, August 15th, 2012
  $255.00
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