MCOL is compiling an important white paper in this regard: "Measuring Health Care Business Social Media Activity - 2011" which will be unveiled in this HealthcareWebSummit event and delivered to all attendees and discussed at length during the live webinar. MCOL research involves compilation of a number of recent key research findings from leading organizations, plus original research of social media activity for over 50 major national and regional health care organizations including health plans, health systems, hospitals, pharmaceutical organizations, other providers and government health care agencies.

The MCOL original research data, broken out by organizations, with applicable selected benchmark ratios created for health care social media analysis are provided. For example: Twitter data by organization includes: user engagements; total brand tweets; engagement ratio; contact number; engagement rate; multiplier; engagements per 1,000 contacts; and tweets per month.

This session then examines strategic application of health care social media through a case study involving Medicare Advantage and Prescription Drug Plans. Social media has changed the way many products are sold. And nowhere is that more true than in the case of private Medicare plans. Faced with a labyrinth of choices, seniors are going online to vent and get advice. These posts can be an invaluable source of intelligence for companies with the right analytic tools. The question is how to get this information. And how does a company use it?

KBM Group: Health Services launched a two-pronged research project to explore these questions. First, KBM sought to determine how consumers make decisions about Medicare enrollment. Specifically, it wanted to know:

• Do consumers understand Medicare rules and products?
• What is their reaction to private Medicare marketing efforts?

These are urgent questions in a time of concern and confusion about Medicare. As the research found, consumers are having trouble finding affordable Part C (Medicare Advantage) and Part D (prescription drug) coverage. KBMG also sought to help insurers leverage these findings, and address how can they use online listening technologies to gain actionable insights?

1. Evaluate key existing and new original health care social media research
2. Identify social media benchmark data for leading health care organizations
3. Understand selected benchmarking ratios that can applied to health care social media analysis
4. Examine social media research and strategic implications as applied to a case study involving private Medicare Plans
5. Consider how consumers make decisions about Medicare enrollment and what is their reaction to Medicare Plan marketing efforts, in a social media context
6. Engage in interactive learning through online question submission, attendee feedback and opportunity for follow up questions, and networking with attendees, faculty and other professionals through dedicated LinkedIn group
7. Receive a white paper with key research data for future reference

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!