MedAdvantage8/28/08

MedSales9/25/08

This session will briefly review current and anticipated future market conditions and provide insight on 7 key competencies health care companies will need to succeed.

Participants will understand:

1. Current and emerging market factors

2. The increasing role of individuals as health decision makers

3. The business, marketing, distribution and product implications and impacts

4. Identify key competencies needed 

• Health Plan, TPA, PBM, Banking/Financial Services, Card, Processors, Care Management and Employers

• Presidents; Chief Executive, Financial, Strategy, Marketing & Sales, and Development Officers;

• VPs & Directors of Marketing, Sales, Product, Operations

Kismet Toksu 

Sr. Consultant, Reden & Anders, LTD 

Prior to joining Reden & Anders, Kismet was President of Candor Consulting, Inc., a consumer directed and e-healthcare health care strategies and solutions practice. As leader of Candor Consulting, Kismet built consumer directed and defined contribution businesses and offerings with carriers, health plans, TPAs, PBMs and e-health care companies.

Ms. Toksu served as Vice President for Lumenos from 2000-2002, a consumer directed health care company, where she led the company’s business development and strategic alliance successes. In addition, Ms. Toksu rallied cross-functional teams to operationalize and fully integrate partner services that have become the core of the company’s product offering, consumer experience and business model. While at Lumenos, Kismet directly tested the consumer directed concept with mid-market employers, sold employees during open enrollment and drove the launch of the private-label product targeting health plans and TPAs. She was an active member of the management team credited for developing the overall strategy and launching the health care plan.

From 1988-2000, Kismet Toksu was a key business builder and senior executive at Phillips International, an international media company. She led the launch of Phillips Health Interactive and its profitable e-business unit as Executive Director, served as Senior Vice President of Strategic Marketing for Phillips Business Information (PBI), led the growth of the Phillips Media Group as Vice President/Group Publisher and served in a variety of marketing, sales and content leadership roles. She participated as an active member of the PBI Executive Committee and Phillips International Management Team.

Kismet Toksu graduated from University of Texas, is a frequent writer and contributor, and has participated on numerous industry boards, forums and events. She is a 2005 winner of the prestigious Dalton Pen Award.

CONTACT KISMET TOKSU AT: 703 847-5185 or kismet.toksu@reden-anders.com 

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!