Readmissions: Social Media - Roles, Limits & Opportunities

 
 
 
  Tuesday, September 27th, 2011
12:00 p.m. to 1:00 p.m. Eastern (9:00 - 10:00 a.m. Pacific)
Click here to find out what time your event starts in your time zone.
  Register for $195
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Click here to register
 
      Preventing hospital readmissions through social media innovation
      Applying specific social media approaches to the 3 major readmission causes
 
 
      Three major causes of readmissions and their relevance to communication issues
      Implications of Health 2.0, e-Patients and new options for increased communication
      Social media tools from a Health 2.0 context
      Specific examples & opportunities for use of social media tools to potentially reduce readmissions
      Limitations, issues and precautions that should apply to use of social media tools in this context
  Faculty:
Mark Ryan, MD, FAAFP
Assistant Clinical Professor
Virginia Commonwealth University School of Medicine
  Faculty:
Benjamin F. Miller, PsyD
Assistant Professor
University of Colorado
School of Medicine
 
 
 
Overview

A growing body of evidence strongly suggests that many rehospitalizations are preventable. The issue of readmission prevention has emerged at the forefront of attention for health care stakeholders. At the same time, Health 2.0 and social media have significantly grown in importance for stakeholders, with a broad range of potential application to a variety of key issues in health care.

This webinar addresses the convergence of these two trends, and the potential for preventing hospital readmissions through social media innovation. Mark Ryan, MD, FAAFP and Benjamin Miller, PsyD discuss how specific social media approaches and tools can be applied to the three major causes of readmissions.

During this session, you will come to see how elements of what drives readmissions involve aspects of communication and logistics that could potentially be positively influenced by various social media strategies. At the same time, applicable limitations, issues and precautions in applicable use of health care social media will be disclosed.

 
Learning Objectives
 
Participants will be able to:
  1. Understand the three major causes of readmissions and their relevance to communication issues
  2. Explore the implications of Health 2.0, e-Patients and new options for increased communication
  3. Examine social media tools from a Health 2.0 context
  4. Consider specific examples and opportunities for how social media tools can be used to potentially reduce hospital readmissions
  5. Identify various limitations, issues and precautions that should apply to use of social media tools in this context
  6. Engage in interactive learning through online question submission, attendee feedback and opportunity for follow up questions, and networking with attendees, faculty and other professionals through dedicated LinkedIn group
Who Should Attend
  
Interested attendees would include:
  • C-Suite Executives
  • Medical Directors
  • Care Management Executives and Staff
  • Clinicians
  • Communications Executives and Staff
  • Social Media Managers
  • Strategy and Planning Executives and Staff 
  • Customer Service and Engagement Executives and Staff

Attendees would represent organizations including:

  • Health Plans
  • Hospitals and Health Systems
  • Provider Networks
  • Medical Groups 
  • Other Health Care Providers
  • Pharmaceutical Organizations
  • Solutions Providers 
  • Associations, Institutes and Research Organizations 
  • Government
  • Media
  • Other Interested Parties
Registration
  
Individual Registration Fee: $195
. Audio Conference CD:ROM including audio recording of the event and presentation slides: $40 for attendees; $285 for non-attendees after the event.

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!

 
Faculty
 
 
Mark Ryan
Mark Ryan, MD, FAAFP
Assistant Clinical Professor of Family Medicine
Virginia Commonwealth University School of Medicine
 

 

 

Dr. Mark Ryan serves at the Department of Family Medicine, Virginia Commonwealth University Medical Center and is also a member of the Mayo Clinic Center for Social Media Advisory Board. Mark is interested in how social media can support development of collaborations and partnerships across distances, and how social media can be used to promote patient empowerment, health and wellness, increased access to medical care, and patient-centered care. He is an active participant in the #hcsm and #MDchat Twitter chats, and is a contributor to the Social Media Healthcare blog.

As an M3 and M4 student at VCU School of Medicine, Dr. Ryan was the first student to pilot the rural community preceptorship at the beginning of the International/Inner-City/ Rural Preceptorship (I2CRP) Program, experiencing practice in a rural underserved community. As an M4 student, Mark shared responsibility for teaching a Foundations of Clinical Medicine (FCM) small group. Dr. Ryan completed his residency at the rural Blackstone Family Medicine Residency Program. Following his residency, he practiced in a rural area in Keysville, VA, and served as VCU School of Medicine community affiliate faculty, supervising Family Medicine clerkship students and receiving very positive evaluations. At the same time, Dr. Ryan served as the coordinator for HIV/AIDS Awareness Programs in Central Virginia and pursued medical mission activities in Honduras and the Dominican Republic.

In 2007, Dr. Ryan joined the VCU Department of Family Medicine in a full-time position at the Hayes E. Willis Health Center. In this role, he cares for a medically and socially complex patient population; his fluency in Spanish is a great asset in this clinical setting. Additionally, he has been the Medical Director of the William and Mary/VCU Health Project in the Dominican Republic, traveling there twice each year for the past four years to coordinate clinical and medical outreach visits to the community. Dr. Ryan also serves on the board of the Virginia Academy of Family Physicians.

In 2009, Dr. Ryan, recognizing the lack of health care services targeted to Hispanic adults, reached out to pharmacy and nursing colleagues to start up Una Vida Sana, free health screening events at locations around Richmond with large Latino populations. Dr. Ryan oversees this interdisciplinary outreach program and provides medical students with an opportunity to become involved in the planning and implementation of the project. He directs patients in need of a primary care home to the “safety net” system of care in Richmond.
 


 
 
Benjamin Clough

Benjamin F. Miller, PsyD
Assistant Professor, Department of Family Medicine, Associate Director of Primary Care Outreach and Research, University of Colorado Depression Center, University of Colorado School of Medicine

 
 

Dr. Miller received his doctorate degree in clinical psychology from Spalding University in Louisville, Kentucky. He completed his predoctoral internship at the University of Colorado Health Sciences Center where he trained in primary care psychology. In addition, Miller worked as a postdoctoral fellow in primary care psychology at the University of Massachusetts Medical School in the Department of Family Medicine and Community Health. Currently, Miller is an Assistant Professor in the Department of Family Medicine at the University of Colorado Denver School of Medicine where he is responsible for integrating mental health across all three of the Department’s core mission areas: clinical, education and research. He is also the Associate Director of Research and Primary Care Outreach for the University of Colorado Denver’s Depression Center.

Miller is a co-principal investigator and co-creator of the National Research Network’s Collaborative Care Research Network. He has written and published journal articles and a book chapter on enhancing the evidentiary support for collaborative care models and increasing the training and education of mental health providers in primary care. Miller often travels speaking on clinical, operational and financial components of integrating mental health and primary care as well as the policy implications for these models.

Professionally, Ben is actively involved in the governance of the Collaborative Family Healthcare Association (CFHA) where he is a Board Member representing organizational partnerships. He has been active within the American Psychological Association for Graduate Students (APAGS) where he held the elected position of Member at Large – Practice Focus from 2006-2008. During his tenure in APAGS, he focused on assessing the needs of practice-focused students while attempting to raise students' awareness of the role of psychology within the larger health care system.

Ben’s research interests include models of collaborative care, health behavior interventions and primary care practice redesign. He remains active clinically providing services in primary care and teaches within the University of Colorado Denver’s Family Medicine residency.


 
 
 
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