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Price Transparency: Where Is It Headed? 
Price transparency has been hailed as a way to cut costs for healthcare consumers, whose out-of-pocket costs have been rising for more than a decade and will continue to increase. There have been price transparency and all-claims database initiatives in a variety of states, and the Centers for Medicare & Medicaid Services has been releasing more and more data about what hospitals charge for their procedures.

However, the actual practice of price transparency has been sporadic at best. Some resistance has come from providers, who are accustomed to business as usual and fear giving away a competitive edge by publishing their prices. And efforts by private businesses to provide healthcare pricing have just started up.

Please join us on Thursday, November 20, at 10 a.m. Pacific Time as Betsy Imholz of Consumers Union and Michael O'Neil with Healthcare Bluebook discuss the future of price transparency in a special Payers & Providers webinar event: Price Transparency: Where Is It Headed?
Learning Objectives
Attendees will learn about:
  • Which organizations are embracing transparency, and the results they have experienced
  • What patients and their families want from price transparency
  • Obstacles to full price transparency
  • Companies that are providing healthcare pricing services for consumers
Who Should Attend
Interested attendees would include:
  • C-Suite Executives
  • Hospital Executives
  • Regulatory and Policy Executives and Staff
  • Strategy and Planning Executives and Staff
  • Health Reform, Transformation and Innovation Executives and Staff
  • Sales and Marketing Executives and Staff
  • Business Intelligence and Research Analysts
  • Managed Care Executives and Staff
  • Business Development Executives and Staff
  • Health Benefit Administrators
  • Operations Executives and Staff
  • Product Development and Innovation Executives and Staff
  • Actuarial and Underwriting Executives
  • Other Interested Parties

Attendees would represent organizations including:

  • Hospitals
  • Health Plans
  • Employers
  • Government
  • Patient Advocacy Organizations
  • Benefit Consultants and Agents
  • Third-Party Administrators
  • Health Insurance Exchanges
  • Provider Networks
  • Government Agencies
  • Specialty Benefit Organizations
  • Solutions Providers
  • Associations, Institutes and Research Organizations
  • Other Interested Organizations
Price Transparency: Where Is It Headed? 
  Individual Registration Fee: $195. Post-event materials, with video syncing slides and recorded audio, plus presentation pdf file: $45 for attendees; $260 for non-attendees after the event.
Register Now   Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!

Elizabeth Imholz
Betsy Imholz
Special Projects Director
Consumers Union

  Elizabeth (Betsy) Imholz is Special Projects Director of Consumers Union, the policy and advocacy division of Consumer Reports. Ms. Imholz, an attorney and recognized expert on health policy and consumer protection, is based in San Francisco and leads CU’s health reform implementation efforts in California. She also provides leadership on federal reform efforts and multi-state health projects.

In her health policy work for Consumers Union, she served on the Advisory Committee to the California Department of Managed Health Care from 2001 through 2006. She currently serves on the Advisory Committee to the U.C.L.A. California Health Information Survey; the Board of Health Access California; and on the Steering Committee for the consumer coalition for California health insurance reform, “It’s Our Healthcare.”

Prior to her work at Consumers Union, Ms. Imholz was the Consumer Law Coordinator of Legal Services for New York City where she started her legal career as a staff attorney in 1980. Ms. Imholz is a Phi Beta Kappa, Magna Cum Laude graduate of Columbia University. She received her law degree in 1980 from Rutgers University in Newark, New Jersey. The Association of the Bar of the City of New York in 1991 awarded her the Legal Services Award for outstanding work in providing equal access to justice and civil legal assistance to the poor in New York City. She was the 1996 recipient of the Vern Countryman Consumer Law Award from the National Consumer Law Center for outstanding efforts to strengthen the consumer rights of low-income Americans. In February 2009, Ms. Imholz was honored by the California-based Insure the Uninsured Project for her “thoughtful leadership on value purchasing and quality improvement.”

Michael O'Neil

Michael S. O'Neil
Senior Vice President, Strategy & Development
Healthcare Bluebook


  Michael O’Neil began his professional career writing and producing for television, print, and film. He served as a member of a three-person launch team behind two distinct start-up divisions of a multimedia company, Cowles Enthusiast Media. During this period, Michael also co-produced The Emperor’s Club, released by Universal Pictures in 2002

Mr. O’Neil moved on to complete his MA in Counseling Psychology and Management Science and worked with First Data Corporation to create and execute an Executive Assessment and Development program for the company’s top 60executives. He then joined a boutique consulting firm (Hamilton Partners) specializing in aligning strategy and C-level talent for clients ranging from Fortune 100 to private equity portfolio companies.

Michael began working in healthcare as a counseling psychologist, and moved into healthcare services in 2002, where he held P&L responsibility for the Medicare Advantage book of business as a general manager for Healthways (AMHC, NASDQ), specializing in population health and behavior change.

Following Healthways, Michael led strategy and development as a Senior Vice President for HealthSpring, a $6B publically traded company (acquired by Cigna in 2011) operating Medicare Advantage HMO’s and Independent Physician Associations. In this role, he worked in partnership with the CEO to identify and address emerging opportunities in the health care industry, with a focus on creating virtual, integrated delivery systems by aligning incentives, data and care resources to improve patient outcomes.
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