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The SBC Opportunity: Changing Customer Engagement from Compliance to Connection 
 
Overview
The SBC Era has arrived. Group health plan sponsors and health insurers have been gearing up for the September 23 deadline for producing the new Statement of Benefits and Coverage (SBC) summary – a document that describes the benefits and coverage under applicable health plans to enable consumers to compare benefits among and between plans and products.

But while the SBC statement is now a requirement, it also provides health insurers with an opportunity – an opportunity to develop a long-term member engagement strategy – to provide consistent and regular customer interaction, build and strengthen customer relationships, and drive better outcomes.

You’ll learn how to:
  • Effectively automate and streamline the SBC creation process
  • Create – and centrally control – customer communications like SBC
  • Improve efficiency and productivity to increase member engagement and satisfaction
 
Learning Objectives
This session is designed to help you:
  1. Understand the SBC mandate and its requirements
  2. Ascertain the key steps in aggregating and integrating customer data and information
  3. Find out how to create, control and deliver documents in any media – print, fax, web or email
Who Should Attend
Interested attendees would include:
  • C-Suite Executives
  • Information Technology Executives and Staff
  • Customer Experience Executives
  • Member Engagement Executives
  • Strategy and Planning Executives and Staff
  • Business Intelligence Staff
  • Consultants
  • Other Interested Parties 

Attendees would represent organizations including:

  • Health Plans
  • Group Plan Sponsors
  • Hospitals
  • Accountable Care Organizations
  • Provider Networks
  • Care Management Organizations
  • Associations, Institutes and Research Organizations
  • Government
  • Media
  • Other Interested Parties
Registration
The SBC Opportunity: Changing Customer Engagement from Compliance to Connection 
 
  Registration is Complimentary for qualified applicants. Applications will be accepted by the Summit co-sponsor according to their criteria. Applicants approved for registration will be notified by Summit within approximately seven business days of application or sooner.  
     
 
Register Now   Click here to register (Registration deadline is September 12, 2012 at 11 AM Eastern.) We look forward to your participation in this event!
 
 
Faculty
 
Karen Platt
Karen Platt, PMP
Principle Project Manager
Customer Success Group
Pitney Bowes Software

  Karen Platt, PMP is Principle Project Manager with the Customer Success Group for
Pitney Bowes Software.

 

 
Deb Purcell
Deb Purcell
Business Solution Architect
Healthcare Solutions Group
Pitney Bowes Software

  Deb Purcell is the Business Solution Architect for Pitney Bowes Software's Healthcare Solution Group.

She is responsible for designing solutions that enable payers, providers, and other healthcare organizations to leverage data, communication technology and analytics to drive engagement with members and patients. Deb has been professionally advising clients in the healthcare and retail industries on customer acquisition and growth strategies for over twenty years.

Deb has a BA in Economics and an MBA from The University of Michigan.
 
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