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Reducing Hospital Readmissions through Stakeholder Collaboration 
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Health plans and health systems typically pursue independent and unaligned readmission reduction activities, including independent data analysis and unilateral patient outreach and support. Collaboration among hospitals, providers and health plans is the key to reducing unnecessary hospital readmissions, and employers are an important catalyst in facilitating this process, according to a recent project completed by Northeast Business Group on Health (NEBGH) that featured a series of intensive multi-stakeholder work sessions involving 67 executives from employer organizations, health plans, hospital systems, suppliers and other stakeholders.

Among the findings of the NEBGH project are that sharing timely data and taking a coordinated approach to care management encompassing pre-admissions and post-discharge care are essential Ė including better identifying patients at high risk for readmissions, engaging patients through education and communications, and establishing a mutually accountable environment that does not simply penalize hospitals for unnecessary readmissions.

Please join us on Wednesday, April 16, 2014, at 12:00 PM Eastern, as Laurel Pickering, MPH, President & CEO, Northeast Business Group on Health; Jeremy Nobel, MD, MPH, Medical Director, Northeast Business Group on Health, Executive Director, NEBGH's Solutions Center, and Adjunct Lecturer, Harvard School of Public Health; and Michelle Martin, Vice President of Human Resources Specialty Services, CBS Corporation discuss Reducing Hospital Readmissions through Stakeholder Collaboration.
Learning Objectives
For an integrated, collaborative approach to be successful, a multi-stakeholder cooperative care model needs to be better defined. In this webinar, learn about the requirements for a successful model, including:
  • Collaboration and Clinical Outreach and Care
    • Risk identification and stratification
      • Elements of a shared data platform between health plans and health systems
      • Likely factors for readmission risk
    • Designing and managing a collaboration-oriented clinical program Ė the key elements
      • Leading causes of hospital readmissions
    • Assessing program process and outcomes
  • Business Sustainability
    • Establishing a clear, shared vision
    • Defining new performance-based contracts incorporating shared risk/reward
    • Start now; donít wait
  • Employee Communications and Outreach
    • Increasing employee awareness and engagement
    • Addressing the caregiverís needs
Who Should Attend
Interested attendees would include:
  • C-Suite Executives
  • Medical Directors
  • Human Resource Executives and Staff
  • Care Management Executives and Staff
  • Case Management Executives and Staff
  • Wellness and Preventative Care Managers
  • Nursing Executives
  • Managed Care Executives and Staff
  • Health Benefit Managers
  • Planning and Strategic Executives and Staff
  • Business Intelligence Staff
  • Other Interested Parties

Attendees would represent organizations including:

  • Employers
  • Health Plans
  • Hospital Systems
  • Medical Groups
  • Provider Networks
  • Other Providers
  • Government Agencies
  • Third Party Administrators
  • Care Management Organizations
  • Pharmaceutical Organizations
  • Health Benefit Consultants
  • Solutions Providers
  • Associations, Institutes and Research Organizations
  • Media
Reducing Hospital Readmissions through Stakeholder Collaboration 
  Individual Registration Fee: $195. Audio Conference Flash Drive: $45 for attendees; $260 for non-attendees after the event. Register online or download the event brochure.
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Laurel Pickering, MPH
Laurel Pickering, MPH
President & CEO
Northeast Business Group on Health 


Laurel Pickering is President and CEO of Northeast Business Group on Health (NEBGH), a 200-member multi-stakeholder business coalition representing more than 2 million covered lives, committed to market-based health care reform, quality improvement and value-based purchasing. During her tenure at NEBGH, Ms. Pickering has focused on mobilizing employers, health plans, health systems, benefit consultants and other stakeholders to work together to improve healthcare quality and services while driving down costs. NEBGH provides the employer perspective on current health care issues to legislators and healthcare organizations.

NEBGH represents employer interests in a wide range of projects and initiatives, including those undertaken by the Solutions Center, the organizationís platform for generating new ideas and practical solutions for the nationís critical healthcare issues. Recent NEBGH initiatives include Weight Control and the Workplace, Reducing Preventable Hospital Readmissions, the New York Metro Mental Health Collaborative One Voice, and New Jersey Gaps in Care. Ms. Pickering is Board Chair of the NEBGH subsidiary HealthPass, a health insurance exchange for small businesses.

Ms. Pickering currently serves on NCQAís Standards Committee, the Board of Directors of The Leapfrog Group, National Business Coalition on Health, the Foundation for Art & Healing, CDCís Business and Labor Responds to AIDS Board of Business and Labor Partners, the Commissioner of NYC Department of Health and Mental Hygieneís Advisory Council, and the Community Advisory Committee of the New York State Health Foundation. She was selected as one of New Yorkís rising stars by Crainís and featured in the 2007 40 Under 40 issue.

Ms. Pickering received her BA in Anthropology from SUNY Albany and MPH from Emory University.

Jeremy Nobel, MD
Jeremy Nobel, MD, MPH
Medical Director, Northeast Business Group on Health
Executive Director, NEBGH's Solutions Center
Adjunct Lecturer,
Harvard School of Public Health


Dr. Nobel designs health care management and delivery systems that focus on cost and quality concerns as well as the reimbursement models and user engagement dynamics that sustain them. Working with employers, government, and other purchasers, as well as health plans and providers, he develops and evaluates approaches to value based care delivery that coordinate critical aspects of healthcare delivery, support optimal practice patterns, and improve quantifiable outcomes including patient satisfaction. His contributions to this field span twenty five years, and include providing health policy insight to a variety of transformative initiatives including the landmark Institute of Medicine of 1991 study addressing the automated patient record, which helped launch the Electronic Health Record (EHR) movement.

Nobelís work focuses particularly on the use of technologies to better coordinate information flow between patients, providers, payers and purchasers, including electronic health records, personal health records, interactive web-sites, remote physiologic monitoring, hand-held devices, ďsmartĒ registries, and related software applications. At a practical level, Nobelís work has been the basis of significant acute care and chronic care improvements including improvements in diabetes care, cardiovascular care, as well as improvements in hospital quality and safety.

His recent activities have involved integration of emerging technology deployment, with personalized health insurance benefit design, to encourage user engagement and behavior change on the part of healthcare consumers, as well as innovative provider reimbursement models to encourage physician participation. In addition to working with payers, purchasers, and providers, much of his effort is focused on care delivery at the community level and in particular, the health care safety net; including homes and workplaces, community clinics, public health departments, the VA, and public hospitals.

He has worked in consultation to several major health plans, corporations, not for profit organizations and foundations in the design and evaluation of effective health care management programs, including Aetna, Blue Cross/Blue Shield of Massachusetts, J&J, Mercer, Chrysler, GM, Safeway, Sanofi-Aventis, Pfizer, GSK, Verizon, Hannaford Bros., CAREMARK, IBM, iMetrikus, NaviNet, IHA, WebMD, SCAN Health Plan, Medtronic, McKesson, the Leapfrog Group, Blue Shield of CA Foundation, the California Health Care Foundation (CHCF) and the California Endowment. He is currently Medical Director for the Northeast Business Group on Health, (NEBGH) formerly known as the New York Business Group on Health (NYBGH) and is also on the Board of Directors of the Care Continuum Alliance (CCA) formerly known as the Disease Management Association of America (DMAA). Dr. Nobel is on the adjunct faculty of the Harvard School of Public Health where he teaches and does research on the health policy and management issues related to improving care delivery processes through better electronic information management.

Dr. Nobel is Board Certified in both Internal Medicine and Preventive Medicine with Masterís Degrees in Epidemiology and Health Policy from the Harvard School of Public Health. He graduated magna cum laude from Princeton University within the Science and Human Affairs program. He received his medical education at the University of Pennsylvania and completed his internal medicine residency at the Beth Israel Hospital, Boston.

Michelle Martin

Michelle Martin
Vice President of Human Resources Specialty Services
CBS Corporation

Michelle Martin is a professional with over 10 years of benefit management experience encompassing all aspects of benefits. Ms. Martin joined CBS Corporation in 2006 as Director of Health & Welfare Benefits, and in 2011, was promoted to Director of Human Resources Specialty Services. She is responsible for strategy, design and performance of CBSís health and welfare plans which include over 30,000 active members and 80,000 inactive participants related to legacy Viacom / Westinghouse operations. Michelle is also responsible for employee engagement and management of the employee portal, including total reward statements.

As a benefit professional with broad experience, Ms. Martin taught a CEBS course at Hofstra University that placed emphasis on key economic, accounting and financial concepts essential in the administration of employee benefit plans.

Ms. Martin is a Certified Employee Benefits Specialist with a certification in Global Benefits Management. She holds an MBA from Adelphi University.

Michelle is an active member of the benefits community. She is on the boards of directors of the Northeast Business Group on Health and of HealthPass New York. She is Chair of the National Business Group on Health Pharmaceutical Council and member of the NCQA Purchasers Advisory Council.

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