- Webinar events for health care professionals
 |
|
|
|
|
|
||||||
| Home Page | HospContract10/15 | Upcoming Events |
|
Reducing Medicare Marketing Costs While Boosting Enrollment |
|||||
|
|||||
|
|||||
|
|||||
|
|||||
|
|
|||||
|
Competitive jockeying, compliance challenges, shifting consumer priorities, and sustainable membership growth create a pressure-packed environment for Medicare Advantage plans. All during a time when marketing budgets have been slashed. This seminar offers specific strategies to decrease Medicare marketing spending while improving enrollment results.
From improved customer segmentation to lead generation tactics, plans need to reduce member acquisition costs and continue to hit aggressive enrollment targets. |
|||||
|
|
|||||
This session addresses:
The mantra for successful Medicare Advantage plans this coming year will be: good marketing creates awareness, but great marketing sells -- all at a reduced spending cost. |
|||||
|
|
|||||
Interested
attendees would include:
Attendees would represent organizations including
|
|||||
 |
|||||
|
Individual
Registration Fee: $195. Audio Conference CD-ROM: $40 for attendees;
$255 for non-attendees after the event.
Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!
|
|||||
|
|
|||||
|
Lindsay serves as Chief Marketing Officer of Gorman Health Group. In this capacity, he provides counsel to GHG clients on product development, benefit design, and marketing and sales strategy. In addition, Lindsay is Chief Executive Officer, Axios Group, a GHG owned and operated senior market sales
organization comprised of highly trained and credentialed agents selling a select portfolio of senior health products. Previously, Lindsay was Chief Marketing Officer of Finelight, a national marketing and advertising agency specializing health care, insurance and financial services. Prior to that he was Chief Marketing Officer of HealthMarket, one of the nation's first Consumer Directed Health plans providing small employers increased access to information about benefit choice, cost and quality of care. Lindsay was also President of Radix Health Connection, a specialized investment-banking and consulting firm offering business arbitrage and advisory services to health insurers and managed care plans. For nine years he was Executive Vice President of Celtic Life Insurance Company and, early in his career, held management positions at Blue Cross Blue Shield Association and the Massachusetts Department of Public Health. Lindsay is a frequent speaker and author on topics including healthcare, insurance and business strategy. He is a graduate of Northeastern University and has a master’s degree in health administration from Washington University in Saint Louis. His popular blog “Resnick Unplugged” can be found at www.lindsayresnick.com. Originally from New York, Lindsay is a longtime resident of Chicago living with his wife and daughter. |
||||
| Summit Phone | Summit E-Mail | Summit Fax | ||
| 209-577-4888 | pattyj@mcol.com | 209-577-3557 |
©MCOL, 2009. All rights reserved
