The individual market has vast differences from larger market segments and must be approached uniquely. The risks must be evaluated and mitigated by sound strategy and disciplined implementation. This session is designed to provide winning strategies and tactics you can use to successfully enter the individual market ... and to succeed in it.

Participants will understand:

1. Understanding Individual Market Trends

2. Sizing the Market – Nationally and Locally

3. Segmenting the Market - Based on traditionally used and consumer attributes

4. Prioritizing Segments

5. Designing and Developing the "Right" Individual Products

6. Marketing and Selling to Individuals

7. Operationalizing Individual Products

• Health Plans; PBMs; Wellness/Care Management Companies; Brokers/Agents; Ancillary Care Companies (i.e. Dental, Vision, Behavioral Health); Policy Makers 

• CEOs, CSOs, CMOs, COOs

• VPs and Directors of Strategy, Marketing, Product Development, Sales, Implementation, Analytics/Reporting and Operations

Kismet Toksu 

Sr. Consultant, Reden & Anders

Kismet Toksu joined Reden & Anders as Senior Consultant in July 2004. Kismet has been a pioneer in successfully developing, implementing, selling, supporting and communicating consumer-centric solutions across all market segments.

Kismet is considered a subject matter expert in market strategy, new market entry, product development and optimization, implementation and operations, decision support tools and engagement that fosters consumerism across all life stages. She has worked with carriers, health plans, employers, TPAs, PBMs, financial institutions and technology companies to support efficient health care, quality outcomes and promote healthy behavior.

Prior to joining R&A, Kismet was President of Candor Consulting, Inc., a successful CDHP practice serving payers and emerging consumer healthcare-focused vendors and served as Vice President for Lumenos, a first mover in consumer directed health care.

While at Lumenos, Kismet led the company’s business development and strategic alliance activities, directly tested consumer choice products with mid-market employers, communicated with and engaged employees and drove the launch of the private-label product. She was an active member of the management team credited with developing and launching the Lumenos plan.

From 1988-2000, Kismet Toksu was a key business builder at Phillips International where she led the launch of Phillips Health Interactive and its profitable e-business unit as Executive Director, served as Senior Vice President of Strategic Marketing for Phillips Business Information (PBI), led the growth of the Phillips Media Group as Vice President/Group Publisher and served in a variety of marketing, sales and content leadership roles. She participated as an active member of the PBI Executive Committee and Phillips International Management Team.

Kismet Toksu graduated from University of Texas and is an active participant on industry boards, as well as, frequent speaker at forums and events. She is a member of the HSA Working Group and HSA Council as well as a 2005 winner of the prestigious Dalton Pen Award for CDHP marketing program excellence.

CONTACT KISMET TOKSU AT: 703 847-5185 or kismet.toksu@reden-anders.com 

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!