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Public Health Exchanges and Consumer Engagement: Deloitte Center for Health Solutions Research and Perspectives 
 
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Overview
Public health insurance exchanges (HIX) are beginning to deliver on the promise of transforming the individual insurance market. HIX customers are actively engaging in the buying process, using both “high-tech” and “high-touch” purchasing channels, and putting health plans on notice that they will switch if they are dissatisfied. The exchanges already rank among consumers’ most trusted sources for information, suggesting that they are quickly becoming an accepted way to purchase health insurance.

Through this new buying experience, the exchanges are opening the door for a new generation of actively engaged consumers. Findings from the Deloitte Center for Health Solutions 2015 Survey of US Health Care Consumers suggest that HIX customers differ from those with other sources of insurance coverage. These early signs suggest that HIX enrollees are becoming savvy, informed consumers who are geared to shop around not just for health insurance, but also for health care services and products.

The ACA individual market is still a new phenomenon that is up for grabs. Loyalty is not locked in like it is in other industries – there could be a significant opportunity for traditional players and new entrants to seize market share by listening to what consumers say about product, price and service.

What is needed to equip this new generation of health care consumers? Survey findings point to a number of specific approaches and functions in which improvements may help HIX enrollees become well-informed health insurance purchasers and more fully engaged health care consumers. By developing effective strategies to improve applicable aspects of the consumer experience, public health exchanges and health plans can further widen the engagement door they have opened.

Please join Deloitte Consulting's Paul Lambdin and the Deloitte Center for Health Solutions' Sarah Thomas on Wednesday, September 23rd, 2015 at 1PM Eastern as they report on findings from the Deloitte Center for Health Solutions 2015 Survey of US Health Care Consumers and share their perspectives, insights and potential stakeholder strategies as they discuss Public Health Exchanges and Consumer Engagement: Deloitte Center for Health Solutions Research and Perspectives
 
Learning Objectives
Participants will be able to:
  1. Examine research findings from the the Deloitte Center for Health Solutions 2015 Survey of US Health Care Consumers.
  2. Compare and understand differences in consumer HIX enrollee behaviors to employer group, Medicare and Medicaid enrollees.
  3. Explore a number of implications for health plans and exchanges regarding consumer HIX enrollee perceptions and behaviors.
  4. Identify specific opportunities to help equip HIX enrollees to become well-informed health insurance purchasers and more fully engaged health care consumers.
  5. Learn about specific challenges in retaining and engaging HIX enrollees, and drivers of dissatisfaction and plan switching.
  6. Identify strategies for public health exchanges and health plans to improve specific aspects of the consumer experience, and further widen the engagement door they have opened.
  7. Engage in interactive learning through online question submission, attendee feedback and opportunity for follow-up questions, and networking with attendees, faculty and other professionals through a dedicated LinkedIn group.
Who Should Attend
Interested attendees would include:
  • C-Suite Executives
  • Consumer Engagement Executives and Staff
  • Regulatory and Policy Executives and Staff
  • Strategy and Planning Executives and Staff
  • Health Reform, Transformation and Innovation Executives and Staff
  • Sales and Marketing Executives and Staff
  • Business Intelligence and Research Analysts
  • Managed Care Executives and Staff
  • Business Development Executives and Staff
  • Product Development and Innovation Executives and Staff
  • Actuarial and Underwriting Executives

Attendees would represent organizations including:

  • Health Plans
  • Health Insurance Exchanges
  • Benefit Consultants and Agents
  • Provider Networks
  • Hospitals and Health Systems
  • Government Agencies
  • Pharmaceutical Organizations and PBMs
  • Specialty Benefit Organizations
  • Solutions Providers 
  • Associations, Institutes and Research Organizations 
  • Media
  • Other Interested Parties
Registration
Public Health Exchanges and Consumer Engagement: Deloitte Center for Health Solutions Research and Perspectives 
 
  Individual Registration Fee: $195. Post-event materials, with video syncing slides and recorded audio, plus presentation pdf file: $45 for attendees; $260 for non-attendees after the event. Register online or download the event brochure.
 
 
 
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Faculty
paul Lambdin

Paul Lambdin
Director
Deloitte Consulting
  Paul Lambdin is the Insurance Exchanges and Retail Practice Leader for Health Plans in Deloitte Consulting LLP.

Paul has more than 25 years of industry experience and oversees the deployment of support for clients addressing the market impacts of public and private exchanges and the corresponding need to serve individual consumers more effectively.

His recent engagements include public exchange go-to-market planning, private exchange strategy, and retail business and distribution strategy.

Sarah Thomas

Sarah Thomas
Director of Research
Deloitte Center for Health Solutions
  As director of research for the Deloitte Center for Health Solutions, Deloitte Services LP, Sarah oversees the development and execution of the strategic research agenda which aims to help industry stakeholders respond to market forces and policy directives affecting health care, including payers’ demand for better value.

She has more than 13 years of government experience and has deep experience in public policy, with a focus on Medicare payment policy.
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