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US hospitals and healthcare providers are facing challenges and market changes that are unprecedented. The combination of potential governmental pressures, together with serious international competition, is forcing hospital executives to rethink their strategies and even their business models. 

Issues of technology, new international competitors, strategic partnerships, and new delivery platforms threaten to disrupt traditional healthcare marketing approaches. As innovative hospitals leverage new e-marketing and technology platforms to gain global market share, those which do not keep pace are likely to lose market share in a new e-marketing economy. This session will briefly profile economic drivers and global trends. It will include highly practical approaches to address the issues and opportunities that hospital executives must consider as they position their organizations for the globalization of patient care.
   

• Preparing for Looming Global Economy Challenges
• How to position US hospitals to compete in a Medical Tourism environment
• Strategies for how US Hospitals can market/promote/compete for international patients
• Establishing strategic international partners
• Understanding Emerging Hybrid Healthcare Platforms for the Future
• Examples of Innovative Approaches

• Hospital CEOs, CFOs, CMOs, and International Development and Marketing Executives
• Health Plan Executives
• Third Party Administrators
• Physicians interested in international patients and continuity of care programs
• Medical Spa Executives

Steven R. Gerst, MD, MBA, MPH, CHE
Executive Vice President, MedicaView International, Inc.

Dr. Gerst is Executive Vice President of MedicaView International, Inc. (www.MedicaView.com) offering a business to business global software solution for medical travel with international PPO, a continuity of care program and travel insurance underwritten by Lloyd’s of London. Clients include hospitals and physicians, insurance carriers, third party administrators, large self-insured employers and medical travel facilitators.

The software provides an integrated, private label solution which allows patients to examine medical content about their symptoms/diagnoses, identify physicians and hospitals worldwide, schedule appointments, book travel, and pay-online through HSA/MSA/FSA and Medicare MSA accounts as well as by credit card.

Medicaview also offers a Net 2.0 “Community” platform in 23 languages allowing patients to communicate with other patients and physicians to communicate with each other through VOIP (Voice-Over Internet Protocol). MedicaView also features a national Continuity of Care platform offering a full year of Pre- and Post-Operative Care for insured or uninsured patients traveling nationally or internationally for care.

Dr. Gerst is an Executive Committee Member of the International Medical Travel Association (www.IntlMTA.org) and holds undergraduate, masters and medical degrees from Columbia University as well as an M.B.A. from the Goizuetta School of Business at Emory University. He is completing a Doctorate in Business Administration (D.B.A.) in Finance and a Masters in Taxation. Dr. Gerst was previously Senior HealthCare Consultant and Regional Medical Director for what is now PricewaterhouseCoopers, LLP and was CEO of the PPO Division of Columbia/HCA. MedicaView International is a subsidiary of CoreSpeed, LLC (www.CoreSpeed.com).
  

John Linss
President and CEO, MedicaView International, Inc.

John Linss has over 28 years experience in a variety of business and technology arenas. As a serial entrepreneur, John often provides executive coaching and speaks on topics ranging from sales and marketing to technology and business strategy. He also has served as an adjunct professor in the Emory University Goizueta School of Business.

As President/CEO of MedicaView International, Inc. (MVI), he is at the forefront of the emerging global healthcare market. MVI is a globally focused organization that facilitates effective global and/or local interaction and commerce between accredited healthcare providers, health plans, TPAs and consumers.

As the Healthcare subsidiary of CoreSpeed, MVI leverages CoreSpeed’s Enterprise 2.0 platform originally created for the travel industry which is extremely suitable for medical travel activities. The platform and support infrastructure provides significant flexibility that MVI implements in a wide variety of tailored solutions including: international preferred provider organizations (IPPO); private label international medical travel portals for “powered by” implementations; secure and collaborative Continuity of Care environments; private label consumer directed member portals.

Linss serves on the board of a number of businesses and non-profit organizations including the International Medical Travel Association. His formal education includes Bachelor of Science majors in Economics and Interpersonal Communications at the University of Georgia.
 

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!

Included with your registration: 1 Year Complimentary Subscription to Global Health Resources (www.globalhealthresources.com ; a $90 value!) 

All Registrants will receive a complimentary 1 year subscription (new subscribers only) to Global Health Resources. Global Health Resources is the leading Internet source of international health business information for professionals. You will receive three well-respected e-newsletters: International Health Care Business Strategies; International Factoids; and Communiqués. As a Global Health Resources subscriber, you will also have access to easy to use searchable databases, news, conference presentations, International Who's Who directory, country-specific reference information, articles, data files and international healthcare trends. Find out more at: http://www.globalhealthresources.com.