Healthcare Web Summit Events from MCOL, webinars for health care business professionals


Membership Diagnostics: Analyzing Shifts and Creating High-Impact Future Strategies
A Webinar & Audio Conference with Kismet Toksu, Sr. Consultant, Reden & Anders
Thursday, July 24th, 2008
1:00 p.m. to 2:15 p.m. Eastern (10:00 - 11:15 a.m. Pacific)
Click here to find out what time your event starts in your time zone.

Individual Registration Fee: $225. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event.
Corporate Site licensing also available. Click here to register or call 209.577.4888.

During the past eight years, health plans have experienced dramatic enrollment shifts across product types and market segments. It is imperative to step back and analyze the implications of these shifts, so sound strategies may be developed to retain and grow membership that moves in tandem with the market. This session is designed to help participants understand how to diagnose membership, then to identify and seize membership enrollment strategies that aligns with both the market and your corporate objectives.
Attendees of this session will be able to:
  • Understand Key Factors Used to Diagnose Membership
  • Recognize Similarities/Differences between Key Factors (i.e. National and Local Factors, Market Segments Served and Type of Clients) that Contribute to Membership Shifts
  • Learn How to Align Enrollment Goals with the Market
  • Identify Key Issues that Must be Considered to Grow Membership Amid Shifts and the Challenging Economic Environment
  • Identify Action Steps for Your Organization 
Health Plans; PBMs, Wellness/Care Management/DM Companies; Brokers/Agents/ Ancillary Care Companies (i.e. Dental, Vision, Behavioral Health): Policy Makers
  • CEOs, CSOs, CMOs, COOs
  • VPs and Directors of Strategy, Marketing, Product, Sales, Operations, Analytics/Reporting, Finance


Kismet Toksu 
Senior Consultant
Reden & Anders, New York

Kismet Toksu joined Reden & Anders as Sr. Consultant and CDHP strategy lead in July 2004. Since the introduction of consumer directed health care in 2000, Kismet has been a pioneer in successfully creating, implementing, selling and communicating consumer choice products and programs with carriers, health plans, employers, TPAs, PBMs, financial institutions and technology companies to support effective and appropriate healthcare consumerism. Kismet is considered a CDHP, consumerism and HSA subject matter expert with experience across all market segments.

Prior to joining R&A, Kismet was President of Candor Consulting, Inc., a successful CDHP practice serving payers and emerging consumer healthcare-focused vendors and served as Vice President for Lumenos, a first mover in consumer directed health care.

While at Lumenos, Kismet led the company’s business development and strategic alliance activities, directly tested consumer choice products with mid-market employers, communicated with and engaged employees and drove the launch of the private-label product.  She was an active member of the management team credited with developing and launching the Lumenos plan.

From 1988-2000, Kismet Toksu was a key business builder at Phillips International where she led the launch of Phillips Health Interactive and its profitable e-business unit as Executive Director, served as Senior Vice President of Strategic Marketing for Phillips Business Information (PBI), led the growth of the Phillips Media Group as Vice President/Group Publisher and served in a variety of marketing, sales and content leadership roles.  She participated as an active member of the PBI Executive Committee and Phillips International Management Team.

Kismet Toksu graduated from University of Texas and is an active participant on industry boards, as well as, frequent speaker at forums and events. She is a 2005 winner of the prestigious Dalton Pen Award for marketing excellence.  



Individual Registration Fee: $225. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event.

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!




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