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Vaue-Based Plan Design for Diabetes - UnitedHealthcare’s Diabetes Health Plan Experience 
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Data from the Centers for Disease Control and Prevention show that more than 80 percent of all individuals with diabetes do not follow their physicians’ advice on how to manage their disease. The top 2 reasons for not following physician’s advice: 1) Out-of-pocket costs for recommended supplies, medicines and physician-visit copayments; and 2) Lack of knowledge about diabetes and prediabetes.

Value-Based Benefit Design targeting diabetes disease management has now been demonstrated to be an effective approach; when financial barriers are lowered and wellness coaching, training and information, and a real-time compliance monitoring system and personal health records are provided.

UnitedHealthcare’s Diabetes Health Plan (DHP) has adopted this VBD approach, and rewards people with diabetes or prediabetes who routinely follow independent, medically proven steps to help manage their condition – such as regular blood sugar checks, routine exams and preventive screenings – and use wellness coaching. The DHP is available to self-insured commercial health plan customers and their family members with diabetes or prediabetes, and offers individuals who follow preventive steps the prospect of reducing annual out-of-pocket costs. Benefits include some diabetes supplies and diabetes-related prescription drugs at no charge, as well as lower copayments for related doctor visits, at an estimated savings of up to $500 a year.

UnitedHealthcare has just released results from a Diabetes Health Plan member study which followed 620 people with diabetes for two years, examining their compliance with six key diabetes treatment and testing requirements, including regular primary care visits and screening tests for blood sugar, cholesterol, cancer, kidney function and eye disease. The study found that: incentives, including offering some diabetes supplies and diabetes-related prescription drugs at no charge, increase adherence to treatment guidelines, improving people’s health; participants on average achieved compliance with 75 percent of the key requirements vs. 61 percent for people with diabetes not enrolled in the plan; and the compliance rate of plan participants increased 6 percent over two years.

Please join UnitedHealthcare's Craig Hankins and Karen Mulready as they discuss detailed study results and provide an in-depth exploration of the Diabetes Health Plan case experience, performance and structure, in a HealthcareWebSummit event on Thursday March 7th, 2013 at 1PM Eastern.
Learning Objectives
Participants will be able to:
  1. Understand the challenges involving care management; patient compliance and engagement; plan costs and resource requirements for a diabetes patient population.
  2. Consider the dynamics and implications of value-based benefit design options, and patient engagement and incentive approaches, customized for a diabetes patient population.
  3. Explore the case experience and structure involved in UnitedHealthcare's development of the Diabetes Health Plan.
  4. Review the specific results achieved during the two year UnitedHealthcare Diabetes Health Plan study.
  5. Engage in interactive learning through online question submission, attendee feedback and opportunity for follow-up questions, and networking with attendees, faculty and other professionals through a dedicated LinkedIn group.
Who Should Attend

Interested attendees would include:

  • C-Suite Executives
  • Medical Directors
  • Care Management Executives
  • Disease Management Executives
  • Health Benefit Managers and Staff
  • Plan Design and Development Executives and Staff
  • Analytics and Informatics Executives and Staff
  • Strategy and Planning Executives and Staff
  • Innovation and Transformation Executives
  • Business Intelligence Staff
  • Other Interested Parties

Attendees would represent organizations including:

  • Employers
  • Health Benefit Consultants
  • Hospitals and Health Systems
  • Provider Networks
  • Accountable Care Organizations
  • Pharmaceutical Organizations
  • PBMs
  • Third Party Administrators
  • Health Plans
  • Care Management Organizations
  • Solutions Providers 
  • State and Local Government Agencies
  • Associations, Institutes and Research Organizations 
  • Media
  • Other Interested Organizations

Vaue-Based Plan Design for Diabetes - UnitedHealthcare’s Diabetes Health Plan Experience 
  Individual Registration Fee: $195. webinar flash drive with video syncing slides and recorded audio, plus presentation pdf file: $45 for attendees; $260 for non-attendees after the event. Register online or download the event brochure.
Register Now   Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!
Karen Mulready

Karen Mulready
Director of
Diabetes Health Plan and Value Based Plan Designs


Karen Mulready is Director of Diabetes Health Plan and Value Based Plan Designs for
UnitedHealthcare. Prior to this role, she was Director of Product for UnitedHealth International, and was responsible for directing the product strategy for UHI for both product development as well as the maintenance/enhancements of the existing portfolio of products and services.

Karen has Over 20 years of health plan experience, and has served in a variety of interdisciplinary and management functions, including Individual Health Operations, the Pathways Management Development Program, Employee Benefits Communications, Group Insurance/Long Term Care, and domestic Product Development organization.

Craig N. Hankins

Craig N. Hankins
Consumerism Lead, Product & Innovation
  Craig Hankins holds the consumerism lead role at UnitedHealthcare. He leads and supports efforts within UnitedHealthcare promoting consumer understanding and adoption of programs that enhance consumer engagement.

Prior to this role, he led the consumer-driven health product management team at UnitedHealthcare and has worked with consumer-driven health plans for seven years to the development and launch of UnitedHealthcare’s HSA product. Since that time he has led many initiatives to improve the experience and effectiveness of CDHPs for employers and consumers alike including improvements to consumer tools and plan administration.

He is a passionate advocate for better understanding consumers and their relationship with their health, leading many research projects into consumer behavior both within CDHPs and overall. Hankins combines his more than 15 years of health care experience with broad expertise gained as a management and strategy consultant. He holds an M.B.A. from New York University’s Stern School of Business and a B.A. from St. Olaf College.

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