Consumerism Web Summit

Ninth Annual Consumerism Web Summit - 2010
Co-Sponsored by CDHC Solutions and EmployersWeb.com

Thursday, March 18th, 2010
1:00 p.m. to 2:30 p.m. Eastern (10:00 - 11:30 a.m. Pacific)
Click here to find out what time your event starts in your time zone.

A Fresh Look at Health Care Consumerism Trends, Direction and Data
Live Webinar, Downloadable Podcasts, plus additional features

Register for $295
Call 209.577.4888 or
Click here to register

The Future Direction of Health Care Consumerism
Employer Consumerism Trends, Data and Issues
Aetna HealthFund Plan Performance and Consumerism Initiatives
Plus Podcasts on: Driving behavior change through strong and sustained consumer engagement; Health Savings Accounts- a market update; and Investment Issues and Environment for Account Based Plans.

Webinar Faculty:
Mike Thompson, Principal, PricewaterhouseCoopers
Alexander Domaszewicz, Principal, Mercer Health & Benefits
Kathy Campbell, Head of Product Engineering, Aetna

Podcast Faculty:
Eric Zimmerman, Chief Marketing Officer, RedBrick Health
Cora Tellez, President & CEO, Sterling HSA
Eric Remjeske, President, Devenir

Perhaps placed on a back burner the past year by policy wonks and pundits, health care consumerism continues to grow in impact and employer demand within the health care benefits landscape. With health care reform currently undergoing realignment and uncertainty, it's time a take a fresh look at the direction consumerism is taking, and the trends, data and issue that are currently driving consumer engagement, product design, and related issues.

Live Consumerism 2010 Webinar Agenda
Thursday, March 18th, 2010
1:00 p.m. to 2:30 p.m. Eastern (10:00 a.m. - 11:30 a.m. Pacific)
Click here to find out what time your event starts in your time zone.

Webinar Agenda: (Eastern Time)

1:00 pm - 1:05 pm Introductions and logistics
1:05 pm - 1:35 pm The Future Direction of Health Care Consumerism - Mike Thompson, Principal, PricewaterhouseCoopers
1:35 pm - 2:05 pm Employer Consumerism Trends, Data and Issues - Alexander (Sander) Domaszewicz, Principal, Mercer Health & Benefits
2:05 pm - 2:30 pm Aetna HealthFund Plan Performance and Consumerism Initiatives - Kathy Campbell, Head of Product Engineering, Aetna

Faculty Podcasts plus companion materials available for download 24/7 include:

Innovation - Engagement - Results, an interview with Eric Zimmerman, Chief Marketing Officer, RedBrick Health
Health Savings Accounts- a market update, an interview with Cora Tellez, President & CEO, Sterling HSA
Investments for Account Based Plans, by Eric Remjeske, President, Devenir
Plus other Web Summit features including a Consumerism Article Library, and the exclusive annual Consumerism e-poll

Participants will:

Gain an overall sense of the major trends, direction, issues and data shaping health care consumerism initiatives for 2010 and beyond.
Receive a snapshot of the current state of Health Care Consumerism and the Consumer Driven Care sector.
Examine current approaches designed to address consumer behavior change
Discover current product design and programs developed to address a recession driven business environment.
Ascertain leading perspectives on the impact of the health care reform environment and recession on consumerism.
Understand the current trends, strategies, issues and key data regarding current employer and health plan consumerism and consumer driven approaches.
Obtain marketplace intelligence and knowledge on relevant issues.
Experience e-learning at the attendees' convenience, with podcasts, article library, and other online Summit features available 24/7.
Engage in interactive learning through live webinar providing online question submission, attendee surveys, feedback and opportunity for follow up questions, and networking with attendees, faculty and other professionals through dedicated LinkedIn group.

Interested attendees would include:

C-Suite Executives, and administrative staff
Consumerism managers and staff
Benefit Managers, Human Resource Directors and Benefit Consultants
Product Development and Management Staff
Sales and Marketing executives
Strategic, planning, policy, legislative and regulatory staff
Business Intelligence and Marketing Intelligence staff
Consultants, Analysts, Research, and other interested parties

Attendees would represent organizations including

Employers
Benefit Consultants
Health Benefit Agencies and Brokers
Health Plans
Financial Institutions
Hospitals
Healthcare Systems
TPAs
Insurance Companies
Physician Groups
Government Agencies
Consulting Firms
Pharmaceutical Companies
PBMs
Solution Developers
Vendors
Policy Organizations
Media, and other Interested Parties

Individual Registration Fee: $295. Web Summit CD-ROM: $40 for attendees; $355 for non-attendees after the event. Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!

Mike Thompson Principal, PricewaterhouseCoopers		Michael Thompson is a Principal in the New York office of PricewaterhouseCoopers. He has over 25 years of experience in healthcare and employee benefits strategy development and implementation, design, financing, pricing, operations and analysis. Mike consults with major employers and health plans on integrated health, wellness and consumerism, defined contribution retiree health, vendor performance management, human capital effectiveness and healthcare supply chain management strategies. Mike serves as one of PwC's national thought leaders for the health industries practice, participates on the steering board of the World Economic Forum "Working Toward Wellness" initiative as well as a delegate to the Montage Group focused on cross-sector collaborative solutions and is a frequent speaker on next generation health strategies. In the past few years, Mike has served as a leader promoting health industry efforts based on the principals of Six Sigma.

Alexander (Sander) Domaszewicz Principal, Mercer Health & Benefits		Sander is a Principal and Senior Consultant housed in the Mercer Health & Benefits Services (Mercer) Newport Beach, California office. He is Mercer’s National Practice Leader for Consumerism and leads Engagement efforts for the Total Health Management group, specializing in emerging benefits and ways to encourage groups to become involved and informed around health care cost and quality. Areas of focus include health care strategy, consumer directed health care, health and benefits decision support tools, web health resources, HR portals and online benefits. Sander’s prior experience includes project management in the Health & Group Benefits Delivery Services group at a large multi-national consulting firm for flexible benefits administration outsourcing. In this capacity he addressed outsourcing issues, systems integration, design, and testing as well as database administration and training relating to flexible benefits. Prior to benefits outsourcing project management, Sander managed a hearing health care facility in Southern California, giving him exposure to issues from the provider perspective. Sander is a frequent presenter at health care and benefits-related events and has published articles in Benefits Quarterly, Employee Benefit News, HR Magazine, Workforce and HR Executive. His consulting assignments include work with many large and small public and private organizations in both the benefits and product development areas. Sander holds a Bachelor of Science degree in Mechanical Engineering from San Diego State University, a Masters degree in Business Administration from the University of Phoenix and a certificate in Human Resources Management from Cornell.

Kathy Campbell Head of Product Engineering Aetna		Kathy Campbell has held a wide spectrum of positions during her 30 year career at Aetna. She is currently Head of Product Engineering, where her focus is to build and operationalize the company’s product portfolio. Ms. Campbell works closely with leaders from throughout the Aetna organization, as well as Aetna customers and industry consultants, to ensure that the company’s product offerings meet ever-changing constituent needs. Prior to this role, Kathy worked as Sr. Product Manager, responsible for the product development teams supporting Aetna’s consumer directed products -- Health Reimbursement Arrangements, Health Savings Accounts, Value Based Insurance Design and the Personal Health Record. During her long and diverse career at Aetna, Kathy has worked on customer plan implementation teams and network development for PPO products. She previously held roles as Sales Director for new business, Vice-president for HMO sales for National Accounts, Manager of existing business for the Connecticut market, Head of Training and Communications for National Accounts, Head of Marketing and Communications for Middle Market and head of Retiree Markets, Business Development. Ms. Campbell is an original member of Aetna’s Internal Task Force on Racial and Ethnic Disparities in Healthcare. Ms. Campbell graduated from the University of Connecticut and has a Bachelor of Science in Risk and Insurance. She volunteers as a Wellness Ambassador at Aetna, and is also a certified yoga instructor.

Eric Zimmerman Chief Marketing Officer RedBrick Health		Eric Zimmerman is responsible for marketing strategy, product innovation and consumer experience at RedBrick Health. Eric brings two decades of experience designing and commercializing innovative technology solutions that empower consumers to take a more active role in their health. Prior to joining RedBrick, Eric served as chief innovation officer and SVP of international business development at Mirixa, a leader in web technology to enable patient care at the point of pharmacy. As SVP of Marketing at RelayHealth, Eric created a category-defining connectivity brand, and helped architect the industry’s first widely used service enabling online collaboration between patients and their own physicians. Eric has held leadership positions at StayWell, Medicalogic, and Medscape, and was among the first employees at J&J’s pioneering Health Management company.

Cora Tellez President & CEO Sterling HSA		Cora Tellez founded Sterling HSA™ in 2004 and serves as company President & CEO. She has 25 years of management experience in health care finance and delivery. Prior to founding Sterling HSA, Cora was President of the health plans division of Health Net, Inc., an insurance provider that operated in seven states and achieved revenue of $8 billion from health plans. She has also served as President of Prudential's western health care operations, CEO of Blue Shield of California, Bay Region and Regional Manager for Kaiser Permanente of Hawaii. Cora received her master’s degree in public administration from California State University and is a Phi Beta Kappa graduate of Mills College where she received a BA degree. She serves on the boards of health care companies, including Presbyterian Health Plan. She speaks to regional and national audiences about trends in account based programs and contributes articles for industry publications.

Eric Remjeske President Devenir		Eric Remjeske, President, Devenir, specializes in creating investment solutions for individuals and institutions. Having leveraged his more than 12 years of experience in retirement plan design, Eric has developed and integrated a number of innovative investment platforms for the Health Savings Account (HSA) market. Prior to co-founding Devenir, Eric served as an Associate Vice President and Investment Officer with RBC Dain Rauscher. During his 10 years with RBC Dain Rauscher, Eric developed and managed investments for individuals and institutions. Eric is a founding member and the Vice Chair of the Industry Advisory Council of the Washington D.C. based HSA Coalition. Eric is also a board member of Consumers For Healthcare Choices, a non profit organization focused on consumer driven health awareness. A graduate of the University of Minnesota-Duluth he holds a Bachelor of Arts degree in Economics.

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