MedicareProduct10/16/08

ElectionAnalysis11/21/08

Are you ready for:

• Prohibition on "cold-calling"

• Restrictions on broker-agent commissions to make them level across first and subsequent years

• End of cross-selling non-health care-related products to MA or Part D prospects

• Ban on sales activities at health fairs, community meetings or patient waiting areas

• No sales presentations that involve an offer of free meals

• New fines for MA plans of up to $25,000 for each enrollee adversely affected

These are just a few of the proposed rules that will affect marketing plans, distribution outlets, call center telesales and overall plan compliance. Your analysis and interpretation of the impact on your MA plans and PDPs can't wait. October's just around the corner.
 

This Webinar will discuss interpretations and implications of these new rules. This practical, issue-driven forum will help participants as they consider their compliance readiness, marketing strategy and call center distribution channels.

Three industry leaders will guide the discussion  

Tom Bixby, Partner, Neal Gerber Eisenberg's Health Law Practice Group
Neal Gerber Eisenberg's Health Law Practice Group counsels health insurers, HMOs and other health plans on range of legal issues particularly the application of Federal regulations.  

Lindsay Resnick, Chief Marketing Officer, Finelight
Finelight is a national brand direct marketing and advertising agency recognized for a focus on health care and insurance by helping clients connect with customers and move them to action.  

Sherman Rogers, CEO, Bloom Marketing Group
Bloom Marketing Group is a 500-seat U.S.-based call center serving health plans across the country by providing inbound and outbound telemarketing and licensed agent telesales.
  

Tom Bixby, Partner, Neal Gerber Eisenberg's Health Law Practice Group, Chicago, IL

Tom Bixby is a partner in Neal Gerber Eisenberg's Health Law Practice Group. Tom counsels health insurers, HMOs, and other health plans on issues such as wellness programs, Medicare Advantage and Part D, health information, and consumer-directed health plan vehicles, including flexible spending, health reimbursement, and health savings accounts. He has significant experience dealing with the application of Federal regulations, including Medicare Parts C and D and the HIPAA Privacy, Security, and Transactions Rules, to complex circumstances. Tom has worked extensively with state and federal agencies, including Health and Human Services (HHS) and State Departments of Insurance. He has experience working with health plans on a variety of issues, including HIPAA Title I (wellness programs, anti-discrimination, portability, creditable coverage, etc.), fiduciary duty, provider contracting, market conduct exams, and Gramm-Leach-Bliley compliance.

 

Lindsay Resnick, Chief Marketing Officer, Finelight, Chicago, IL

Lindsay Resnick, Chief Marketing Officer, Finelight
Finelight is a national brand direct marketing and advertising agency recognized for a focus on health care and insurance by helping clients connect with customers and move them to action.

Lindsay Resnick has twenty-five years of professional experience in the health care and insurance industries. As Chief Marketing Officer of Finelight, Lindsay leads business development and strategic advisory services. Finelight is a national marketing communications firm and award-winning advertising agency specializing health care, insurance and financial services. A 200-person staff brings clients expertise in marketing plans, branding, direct response, media, interactive and call center telesales.

 

 

Sherman Rogers, CEO, Bloom Marketing Group

With a clear vision, Sherman transformed Finelight from a small photography studio into a national, full-service brand direct agency that specializes in serving the health care, luxury and education sectors. Building upon Finelight's success, Sherman developed Bloom Marketing Group, a 500-seat U.S.-based telesales center with 150 licensed agents and brokers. Bloom is a recognized industry leader for telephonic sales as well as inbound and outbound telemarketing services. Of his many professional successes, Sherman is most proud of the talented people he's attracted.

Corporate Site licensing also available. Click here to register or call 209.577.4888 We look forward to your participation in this event!