Ways to Leverage Financial Tools to Optimize Digital Member Engagement

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Ways to Leverage Financial Tools to Optimize Digital Member Engagement 
Member portals or health plan apps are designed to digitally engage members, but often experience low utilization. By adding financial management tools, payers can increase the value they provide their members and drive up utilization and engagement. Join our webinar to learn how a national plan brought together insight into care episodes and patient financial balances with payment tools to facilitate patient-to-provider payments. Numerous members have visited the portal repeatedly to pay balances and manage their financial obligations. Hear real-world experience that can be applied at your plan.

Be sure to schedule Tuesday October 16, 2018, at 2 PM Eastern on your calendar for this complimentary Healthcare Web Summit event: Ways to Leverage Financial Tools to Optimize Digital Member Engagement, as Gary Word presents his expertise and perspectives in the digital engagement arena.

Learning Objectives

In this Webinar, attendees will learn:

  1. Tips for improving member portal experience and utilization
  2. Tools that can be added to the website for additional functionality
  3. Ways financial functionality in the member portal can be used to improve the member experience and provider satisfaction
Who Should Attend
Interested attendees would include:
  • C-Suite Executives
  • Mid Level Executives
  • Department Heads
  • Board Members
  • Planning, Strategy, and Payment Reform Executives and Managers
  • Value-Based Contracting Executives and Managers

Attendees would represent organizations including:

  • Health Plans
  • Other Payers
  • Other Stakeholders
  Registration is Complimentary for qualified applicants. Applications will be accepted by the Summit co-sponsor according to their criteria. Applicants approved for registration will be notified by Summit within approximately seven business days of application or sooner.

Register Now  

Click here to register (All registrations must be received before 12:00 PM Eastern on Monday, October 15th.)

Gary Word

Gary Word
Vice President
Consumer Payment Solutions for Payers
Change Healthcare
  Gary Word, Vice President of Consumer Payment Solutions for Payers at Change Healthcare is responsible for strategy and product development for consumer healthcare payment solutions that benefit payers, including assisting members with paying their healthcare obligations to the payer and to the member's healthcare providers.

Prior to joining Change Healthcare, Gary was the EVP of a healthcare payments business unit within Citi that conceived, developed and launched Citi's innovative and award-winning Money Squared patient payment solution.

His background includes work related to both corporate and consumer banking. He started and chaired Citi's global architecture council responsible for establishing the architecture discipline within Citi and for providing global oversight of Citi's vast enterprise application and technology portfolio worldwide. He has represented Citi on several banking organizations, including the Banking Industry Technology Secretariat (BITS), a unit of the Bank Policy Institute, and the Department of Homeland Security working on an industry-wide identification credentials verification product. Prior to Citi, he was a Staff Scientist on the Superconducting Super Collider.

Gary holds a Ph.D. in Physics from Vanderbilt University and a B.A. in Math and Physics from Jacksonville University.
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