WebSummitBulletin

Please join us! The individual market segment offers rich opportunities to those carefully developing their strategies and action plans. Crafted correctly, the individual market could provide an excellent mechanism for replacing/adding members lost as declines in group insurance continue as well as a potential conversion strategy to Medicare products as people move through their life stages. Health policy initiatives already spotlighting individuals are evaluating the role individual health coverage should play.

Individual Registration Fee: $225. Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event.
Corporate Site licensing also available. Click here to register or call 209.577.4888

The individual market has vast differences from larger market segments and must be approached uniquely. The risks must be evaluated and mitigated by sound strategy and disciplined implementation. This session is designed to provide winning strategies and tactics you can use to successfully enter the individual market ... and to succeed in it.

Kismet Toksu
Sr. Consultant, Reden & Anders

Kismet Toksu joined Reden & Anders as Senior Consultant in July 2004. Kismet has been a pioneer in successfully developing, implementing, selling, supporting and communicating consumer-centric solutions across all market segments.

Kismet is considered a subject matter expert in market strategy, new market entry, product development and optimization, implementation and operations, decision support tools and engagement that fosters consumerism across all life stages. She has worked with carriers, health plans, employers, TPAs, PBMs, financial institutions and technology companies to support efficient health care, quality outcomes and promote healthy behavior.

Prior to joining R&A, Kismet was President of Candor Consulting, Inc., a successful CDHP practice serving payers and emerging consumer healthcare-focused vendors and served as Vice President for Lumenos, a first mover in consumer directed health care.

While at Lumenos, Kismet led the company's business development and strategic alliance activities, directly tested consumer choice products with mid-market employers, communicated with and engaged employees and drove the launch of the private-label product. She was an active member of the management team credited with developing and launching the Lumenos plan.

From 1988-2000, Kismet Toksu was a key business builder at Phillips International where she led the launch of Phillips Health Interactive and its profitable e-business unit as Executive Director, served as Senior Vice President of Strategic Marketing for Phillips Business Information (PBI), led the growth of the Phillips Media Group as Vice President/Group Publisher and served in a variety of marketing, sales and content leadership roles. She participated as an active member of the PBI Executive Committee and Phillips International Management Team.

Kismet Toksu graduated from University of Texas and is an active participant on industry boards, as well as, frequent speaker at forums and events. She is a member of the HSA Working Group and HSA Council as well as a 2005 winner of the prestigious Dalton Pen Award for CDHP marketing program excellence.

LIVE QUESTION AND ANSWER SESSION

Get your questions answered! Session participants will have an opportunity to email questions in advance of the session or ask the speaker their questions during the "live" session.

PRICE

Two business days prior to the event, registrants will receive a copy of the dial-in instructions and a link to the speaker presentation. The dial-in instructions will include a unique dial-in ID Participant code that can only be used for a single phone line and not shared. Session participants will also have an opportunity to email speaker questions in advance of the live session.

Healthcare Web Summit Events feature audio conferences and web seminars that let you get the information you need and do-it-all without having to leave your home or office, or having to adjust your schedule. Experience e-learning, gain market intelligence, identify solutions, interact with faculty, network and share experiences with attendees, gather data resources and more. http://www.healthwebsummit.com.