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The Small Business Guide to HSAs
An audioconference on Thursday May 12th, 2005, 1 PM Eastern (10 AM Pacific)

With thousands of companies switching to HSAs, there is a massive education program needed to demonstrate to workers the benefits these new healthcare options provide. Many companies have utilized a program developed by Information Strategies, Inc. to help integrate HSAs into the company.

Individual Registration Fee: $195: Click here to register or call 209.577.4888
Web Summit CD-ROM: $20 for attendees; $225 for non-attendees after the event.
Click here for a downloadable flyer and order form you can print. Corporate Site licensing also available.


Live Audioconference	Powerpoint Presentation	CD-ROM Also Available

JoAnn Laing, President of ISI and author of “The Consumer Guide's Guide To Health Saving's Accounts” and “The Small Business Guide To HSAs” has boiled this program down into a data-packed 40-minute presentation. Ms. Laing lays out for company managers a complete action plan for winning positive worker endorsement of HSAs.

Her ten-step approach includes creating a marketing plan, identifying employee opinion makers, applying tested incentive options, and managing the adoption process to reduce worker stress.

Also included in the program is a 20-page worker information kit that answers many of the questions raised by employees. Ms. Laing addresses the:

15 most asked questions by employees
Who are the employee groups most likely to accept HSAs
Who are the employee groups most likely to be unhappy with HSAs
What are economical incentives to insure acceptance
When is the best time to install an HSA program
How do you handle “sticker shock” from the first doctor visit

Ms. Laing will take questions in the last part of the program.

Faculty:

JoAnn Laing
President, Information Strategies, Inc.

JoAnn Laing President, Information Strategies, Inc., is a graduate of the Harvard Business School, JoAnn Laing is a former senior executive with Sara Lee, Olivetti and Citibank. Her company serves more than two million regular small and MBE senior executives through a series of monthly newsletters. It was this audience that alerted her to the impact and need for HSAs.

HealthcareWebSummit
Sponsored by MCOL and co-sponsored by leading health care organizations
Phone 209.577.4888 e-Mail infohws@healthwebsummit.com Fax 209.577.3557